Project Case

LH FIT

Case focused on website for a gym and training center with modern design. The project blends strategy, product, and technology to organize processes, improve experience, and build a scalable foundation, with focus on measurable value, security, and growth for business and users.

Web Design Frontend

Challenge

Luciano, founder of LH FIT, is a visionary professional with a mission to bring the professionalism he learned in Southeast Brazil to the countryside. He needed a modern digital presence that reflected his vision and attracted clients organically, without relying on continuous paid advertising investment.

Solution

I developed a modern landing page using Lovable, ensuring easy maintenance and future updates. The architecture included:

  • Automated deployment: CI/CD pipeline with GitHub Actions for continuous and secure deployments
  • Hosting: Dreamhost with optimized performance configuration
  • Security: Protection via Cloudflare including DDoS protection, SSL/TLS, and optimized cache
  • Complete SEO: Structured meta tags, schema markup, optimized sitemap and robots.txt
  • Google My Business: Full configuration to maximize local visibility

My Role

This was a pro bono project I developed as a gift to Luciano, inspired by his entrepreneurial vision. I was responsible for:

  • Complete UI/UX design focused on conversion and user experience
  • Frontend development and integration of all technologies
  • Infrastructure, security, and deployment automation configuration
  • Technical and on-page SEO optimization for organic ranking
  • Google My Business setup with local presence strategy

Results and Impact

The solution delivered immediate and sustainable value:

  • Organic traffic: SEO-optimized site started generating organic visits from launch
  • Autonomy: Easy maintenance system allowing updates without technical dependency
  • Zero operational cost: No need for continuous investment in paid ads
  • Enterprise security: Robust protection via Cloudflare ensuring availability
  • Professional presence: Modern visual identity reflecting the gym's premium positioning

Lessons Learned

This project reinforced the importance of combining accessible technology with engineering best practices. Using modern tools like Lovable and GitHub Actions democratizes access to professional solutions, while well-executed SEO and proper security configuration generate sustainable long-term value without significant recurring costs.

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