Project Case

INFECTOX

Specialized medical consulting in infectology powered by generative AI. Project combining business plan development with LLMs, evolution to SEO/GEO-optimized institutional website, and creation of scalable medical knowledge foundation.

Healthcare AI-Driven Strategy SEO/GEO

Challenge

Build specialized infectology consulting practice with focus on scalability, sustainability, and strong digital presence. Required:

  • ✓ Robust business plan differentiated in competitive medical market
  • ✓ Digital presence optimized for search engine and AI discovery
  • ✓ Knowledge structure supporting growth and advanced mentoring
  • ✓ Clear positioning as infectology specialist for AI-powered answers

Solution

Hybrid approach powered by generative AI:

  • ✓ Business plan: Iterative refinement with multiple LLMs (prompt engineering, cross-validation)
  • ✓ Institutional website: Evolution from Lovable prototype to SEO/GEO-optimized architecture using Claude Skills
  • ✓ Technical foundation: Semantic HTML, JSON-LD Schema Markup, multilingual hreflang, intelligent robots.txt
  • ✓ Content: Answer Engine Optimization (AEO) - direct answers, clear E-E-A-T, verifiable citations

My Role

  • ✓ Strategic vision: Competitive differentiation and market positioning definition
  • ✓ Technical leadership: Architectural decisions for SEO/GEO, AI Overviews optimization
  • ✓ Tactical LLM usage: Advanced prompting, content validation, iterative refinement
  • ✓ Operations: Content governance, healthcare regulations compliance (LGPD/Privacy)

Results and Impact

  • ✓ Validated business plan ready for execution
  • ✓ Institutional website with high potential for citation in ChatGPT, Perplexity, Google AI Overviews
  • ✓ Clear specialist positioning - detected by semantic search and AI-powered search engines
  • ✓ Scalable knowledge foundation reusable for mentoring and education
  • ✓ Practical demonstration of GEO/AEO in real-world medical project

Lessons Learned

  • ✓ LLMs are powerful validation tools for business logic - prompt diversity reduces bias
  • ✓ SEO and GEO evolve together - semantic structure benefits both Google and AI Overviews
  • ✓ Regulation (LGPD, medical privacy) must guide design from inception, not retrofitted
  • ✓ E-E-A-T is critical in healthcare - authority and credibility are non-negotiables
  • ✓ Correct multilingualism (hreflang) is competitive advantage in AI discovery for global markets
Visit site
Back to Projects